This was a college project for the experiential design course. The task was to work on a campaign to promote an architectural exhibit. I chose an international firm called RMJM and used one of their iconic buildings, The Capital Gate, as a visual keyart to design all the promotional materials.
The colour scheme is inspired by the location of the building (Abu Dhabi, UAE) and its people's lifestyle/culture. The dark background colour represents oil, the yellow represents gold, and the light brown represents the soil and deserts.